During the winter months, many individuals, especially the elderly, experience the weight of the January blues. With shorter daylight hours, harsher weather conditions, and increased hazards outside, the older generation often feel less inclined to step out. This time of year can bring an overwhelming sense of isolation, particularly for those living alone.
BrightLife: Chesterfield’s charity combatting loneliness
BrightLife, a local charity rooted in Chesterfield, stands committed to combating loneliness and isolation among individuals aged 50 and above in Chesterfield, Bolsover, and North East Derbyshire. Sadly, they estimate that nearly 13,000 people in this region aged over 50 experience frequent or constant loneliness.
Loneliness is a universal issue, and its impact on health cannot be understated. Research links it to depression, sleep disturbances, cognitive decline, psychological stress, and mental health challenges.
How are we supporting this cause?
For the upcoming months, any customer satisfaction survey completed will contribute to supporting this vital cause. We aim to aid BrightLife in expanding their telephone befriending service, a lifeline for many. A simple call to someone lonely can brighten their world.
Mark Cass, BrightLife’s Business Development and Marketing Manager, expresses his thanks: “We are thrilled that CT is backing our cause, making a tangible difference in the lives of those affected by loneliness. The ongoing cost of living crisis, recent heavy flooding and bad weather has proven to be a constant reminder to us of how important it is that we support older people who are vulnerable and isolated.
We know from our own research that these individuals are often overlooked and represent a generation that is the last to complain. Our goal is to raise £50,000 to extend support in the area. It costs £6 to make one call, and a donation of £300 sustains weekly contact for an older person over 50 weeks of the year. We welcome the support from CT and their customers.”
Here at Central Technology we will be encouraging all our customers to complete our form to help us make a worthwhile contribution to the charity.
If you would like to donate directly as a business to this worthwhile cause, please do get in touch with Mark directly @ markcass@brightlife.charity as every donation will help make a difference.
